Social media is a common place where people meet each other, share information and interact. Social networks cover the entire world, linking people together. Because of their wide member base, they can be used as an excellent advertising tool, more and more companies are using them in recruitment. Although the scope of social media is huge you will be able to get a massive amount of value from utilizing just 3 of the main websites.
Twitter.com
Facebook.com
Linkedin.com
Google.com
Twitter.com
Twitter is an easy to use website
which enables you to send and receive messages known as "tweets". A
tweet is a 140 character massage which can be read by your 'followers'
(subscribers). Twitter is great for companies looking to promote upcoming job
opportunities but there are a few important things to understand before
starting out.
Getting started with Twitter
There are two ways to use twitter
for job advertising, the first is to sign up for a twitter account and post
messages using twitter about the opportunities which you currently have.
For this strategy to be maximally
effective you will need to invest some time in building up followers. This
article has an outline of the considerations if you decide to take this route.
Be aware of the following if you decide to build your employer brand on
twitter:
Facebook.com
Facebook is a social network which
is also used by millions around the world.
To get started with Facebook you
can also create a company page by visiting
http://www.facebook.com/advertising/?pages. You will be able to include more
information about the company and its activities here. People will then become
fans and receive updates that you share.
If you need to post a job, you can simply give details about it in the "share" section of your page. Whatever you share will be visible to all your Facebook fans so the trick to success on Facebook is having as many fans as possible. You can start building up your fans by adding existing employees or suppliers however you should recognize that not all of your employees will want to allow you to see their personal Facebook pages.
LinkedIn.com
LinkedIn is similar to Facebook but is more business oriented. You should start by building connections to people you already know. This could include former co-workers, current clients, local entrepreneurs and even friends and family. Because you never know who someone else may be connected too that could make for a top-notch candidate. You should also join groups where you might connect with potential candidates. For example, if you are always looking for IT consultants you can find an affiliated group on LinkedIn. Once you join relevant groups find ways to begin discussions with people in the group. If you notice people who are active in the group, they always ask questions and answer others questions, those might be the people you hone in on for job opportunities.
When you find someone who may be a
good fit for your company you have to evaluate their LinkedIn profile. Does the
person have a complete profile including a picture? Do they have
recommendations from peers, managers and colleagues? Are they a member of
groups relevant to their field? Do you have any 2nd or 3rd degree connections
to the person to get a more personal referral? You can find out a lot about a
person from their profile before contacting them for an interview
To learn about how to use Linked in
please go through the following link:
SimplifiedRecruitment.com
To make advertising on LinkedIn
network more straightforward, SimplifiedRecruitment.com allows you to add your
jobs to the network automatically by broadcasting them to the simplyhired.com
search engine.
The simplifiedrecruitment.com
website allows you to tap into candidates via social media which might not be
available via traditional job board advertising. The site will also keep track
of all applicant sources, immediately letting you know what's working.
Google.com
When using Google to search specifically for resumes, it’s a good idea to begin by searching for the word “resume” in the title and/or the url of web pages.
For example: (intitle:resume OR inurl:resume)
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